Did you know, according to survey by Hubspot:
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
- 60% of businesses that blogged got more customers than those which did not.
- 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly
- Nearly 40% of US companies use blogs for marketing purposes.
- 46% of people read blogs more than once a day.
If these stats are amusing you with potential marketing tool which you haven't harnessed yet, then go ahead, read and analyze the benefits discussed here yourself.
In today’s competitive business scenario it becomes important to find more ways to market your business.
As a small business, you have to successfully compete with other businesses in your niche. You also have to deal with the competition that’s coming from medium to large scale businesses in your industry.
Reaching out to your target audience and garnering their attention towards your brand can be done effectively through blogging. The benefits of blogging for small businesses are endless.
Blogs are very good marketing tools. You may be operating on a small scale, but the best way to show your knowledge and skills is by giving out valuable information through a blog.
Many small businesses do not realize the power of blogging in business promotion. If you have not taken to blogging already, here is a look at the top six reasons as to why starting a blog can help your business:
1. Get Closer To Customers–
As you start writing a blog you find yourself delving deeper for information and learning how to please customers by giving them what they like. In short, you will look at things more from the customer’s point of view which gets you closer to them.
Each piece of content you create is an opportunity to hook new people and grow your long-term audience. As this audience grows, you’ll have an even bigger base of people willing to share your content.- Loren Baker
A blog will enable you to easily engage with the customer. For example if a customer poses a query and you respond immediately the customer knows that you are keeping track of their concerns.
All this endears your business to people and brings customers to you.
2. Get Good Page Ranks, SEO benefit and Visibility–
Blog content that has the right keywords will be quickly indexed by search engine spiders. A link in the blog back to your site will bring more visitors arrive at your site.
It will help to enhance your site’s page rank and online visibility. It will also make it more easily accessible to search engines and people actively seeking your products. This helps to enhance site traffic, attracts customers and triggers sales.
3. Cost Effective Marketing-
The cost-benefit analysis sure will elate you keep you moving to start a blog. With little investment in good blog content writer and digital marketer it can be used in so many ways to attract customers and keep them talking about what you have to offer.
Blogs are the best way of spreading information about a product or service. You can easily show your expertise in blog posts and popularize your brand with empathy.
4. Making A Product Announcement–
Spending money in large print advertisements, radio ads or television ads is expensive, particularly for a small business. How do you make people know that you have a sale offer or a new product?
Announce it in your blog and you will be presently surprised to see the results. This happens largely because people are actively searching for such details on the internet more than anywhere else, so giving such details in your blog has a greater impact than other advertising media.
5. Build Trust And Trigger Sales–
Writing about issues that concern your customers in blog or showing your expertise on how consumers can get the best deal or offer helps increase customer experience there by building trust with your prospects.
The biggest benefit to content marketing is increased sales. How and why you gain sales can vary by strategy, but the overall objective should always be to grow your revenue. - Jeremy Powers6. Builds a community–
The comments section of the blog is a great place where you can show how popular or well-liked your business is by initiating people friendly blog. With a group of people sharing their views about your products or services and openly discussing their problems and getting all the help from you right away adds to your brand image.
The richest people in the world build networks. Everyone else looks for work.”- Robert Kiyosaki
When they show their appreciation for your brand, it builds a positive image about it. Those searching for information and reviews on your brand will find it a great way of getting details as they can read experiences of people using your products or services.
Blog can also help small businesses to reach out to those customers whom you could not have otherwise accessed. The reason for this is blogging helps to spread awareness to a large volume of people in a short while which positively promotes brand awareness, increases online reputation and sky rockets sales figures.
The only criteria for good blog marketing strategy is creating irresistible content that has the potential to rise above the internet noise, grab attention, is read, consumed and shared and shared yet again.